USER GENERATED BRANDED CONTENT

One of the most exciting aspects of the digital revolution is the shift of implementation competence to the periphery, i.e. decentralized institutions, but under the guidance and coordination of centralized units – better known as „Gig-Economy“or „Sharing-Economy“. Companies like AirBNB, Uber or Foodora achieved market leader positions without ever steering a taxi or delivering food by themselves. At the center of all these developments stands not only an idea, the core is primarily technology – the smartphone. This technology provides now the opportunity to implement what so far has only been discussed behind the scenes: User Generated Branded Content.

WHAT ARE STEPS?

Each myMOVIE.GURU template is compiled of a number of individual steps, depending on the specific purpose it serves. These steps can request a specific kind of action from the user, or a combination of those.

GUIDE THE USER THROUGH THE PROCESS

myMOVIE.GURU means to offer a maximum of guidance when using a template for video creation. To do so, it offers on-screen stage directions, which explain exactly what the user is supposed to do and how to do it. These explanations can be of a technical nature or request a specific content –

DATA ENTRY IN OUR TEMPLATES

Within myMOVIE.GURU templates users can enter data via input forms which can be display in the video and or transmitted to a central database. That way the videos can contain specific information within overlays, such as dates or metrics

VIDEO CUTTING TEMPLATES FOR SMARTPHONE

The key element of our app myMOVIE.GURU is the possibility to create pre-defined video templates for our customers. Instead of just filming and then cutting the sequences in a post-production process, our templates allow users to film sequences in a pre-defined length. The app then automatically merges them and includes (intro-) animations, overlays and branding, turning even amateurs into video creation experts.

WHAT IS myMOVIE.GURU?

myMOVIE.GURU is an innovative video recording and process management app that allows users to go through standardized templates to produce branded video content directly on their smartphones.

INTRODUCTION TO OUR WIKI-BLOG

Welcome to the myMOVIE.GURU Knowledge Base. Here we provide access to the core concepts and –functionalities of our app myMOVIE.GURU, as well as to examples for it’s application in form of a video based Wiki-Blog. Scroll through and just click on the topic you’re interested in for further details.

THE 48 SECONDS™ CONCEPT

myMOVIE.GURU relies essentially on video creation templates. These are built in such a way that all the sequences have a predefined length, which adds up to a maximum of 48 seconds. This way we can maximize the probability that the video will be watched and well received by the audience.