myMOVIE.GURU means to offer a maximum of guidance when using a template for video creation. To do so, it offers on-screen stage directions, which explain exactly what the user is supposed to do and how to do it. These explanations can be of a technical nature or request a specific content -

Technical explanations lead to an allover higher quality of the end-product. Recommendations like „don’t film against the sun or bright sources of light“ and stage directions like „keep your smartphone stable“ increase the probability that even users who don’t have any experience with filming cling to the basic rules of video production.

Content requests, on the other hand, are a key-factor of the myMOVIE.GURU principle. During the production of a video, the app displays on-screen commands that tell the user which content he or she is supposed to film, such as „enter the room and film while slowly turning in a full, 360° turn” “when it comes to recording real estate videos  or „film your car 360° by slowly walking around it” “ when it comes to car sales.  This way, myMOVIE.GURU standardizes the video content, even if many different people use the template.

The larger the user group using a template, and the more decentralized its use is organized, the more essential myMOVIE.GURU’s on-screen stage directions become. Think of large scale events, such as video contests, customer-based social media marketing, surveys or human resources – the more users participate, the more important it becomes to guide them to achieve standardization and retain comparability. That way, myMOVIE.GURU is a revolutionary means to give your peers a chance to speak, as a customer testimonial, as a job application or as a report – with the right structure of sequences you get authentic, impressive and meaningful video material in exactly the form you need it. With myMOVIE.GURU you get superior content with less effort, at low cost and in high quality and quantity.

User Generated Branded Content is the future of marketing, HR and quality management. The right stage directions are the key to get the right end-product. Contact us today and get the information you need to transform your ideas into reality.

myMOVIE.GURU is an innovative video recording app that allows users to use standardized templates to produce branded video content directly on their smartphones.