WIKI BLOG

WELCOME

INTRODUCTION TO OUR WIKI-BLOG

Welcome to the myMOVIE.GURU Knowledge Base. Here we provide access to the core concepts and –functionalities of our app myMOVIE.GURU, as well as to examples for it’s application in form of a video based Wiki-Blog. Scroll through and just click on the topic you’re interested in for further details.

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myMOVIE.GURU

WHAT IS myMOVIE.GURU?

myMOVIE.GURU is an innovative video recording and process management app that allows users to go through standardized templates to produce branded video content directly on their smartphones.

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48 SECONDS™

THE 48 SECONDS™ CONCEPT

myMOVIE.GURU relies essentially on video creation templates. These are built in such a way that all the sequences have a predefined length, which adds up to a maximum of 48 seconds. This way we can maximize the probability that the video will be watched and well received by the audience.

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TEMPLATES

VIDEO CUTTING TEMPLATES FOR SMARTPHONE

The key element of our app myMOVIE.GURU is the possibility to create pre-defined video templates for our customers. Instead of just filming and then cutting the sequences in a post-production process, our templates allow users to film sequences in a pre-defined length. The app then automatically merges them and includes (intro-) animations, overlays and branding, turning even amateurs into video creation experts.

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STAGE DIRECTIONS

GUIDE THE USER THROUGH THE PROCESS

myMOVIE.GURU means to offer a maximum of guidance when using a template for video creation. To do so, it offers on-screen stage directions, which explain exactly what the user is supposed to do and how to do it. These explanations can be of a technical nature or request a specific content –

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STEPS

WHAT ARE STEPS?

Each myMOVIE.GURU template is compiled of a number of individual steps, depending on the specific purpose it serves. These steps can request a specific kind of action from the user, or a combination of those.

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User generated Branded Content

USER GENERATED BRANDED CONTENT

One of the most exciting aspects of the digital revolution is the shift of implementation competence to the periphery, i.e. decentralized institutions, but under the guidance and coordination of centralized units – better known as „Gig-Economy“or „Sharing-Economy“. Companies like AirBNB, Uber or Foodora achieved market leader positions without ever steering a taxi or delivering food by themselves. At the center of all these developments stands not only an idea, the core is primarily technology – the smartphone. This technology provides now the opportunity to implement what so far has only been discussed behind the scenes: User Generated Branded Content.

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Example: Knowledge Base

VIDEO BASED KNOWLEDGE BASE IN THE BLINK OF AN EYE!

Video as a medium for knowledge transfer is a phenomenon which has reached new heights with platforms like YouTube. A lot of companies are already using videos for their knowledge base. Moving pictures are a better way of learning than written text for most people.

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Example: automobile presentation

AUTOMOBILE PRESENTATION

Video as presentation medium is currently becoming more and more important. Predictions state that within the next two years video will replace photo on social media almost completely. This is not surprising at all because – in contrast to pictures – a short video can tell a story, give a personal touch and therefore provides even more direct contact to the target group.

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Example: real estates

STORY BASED REAL ESTATE PRESENTATION

If it comes to the question of how to transfer three-dimensional and personal impression of a real estate property, video opens up totally new opportunities. With myMOVIE.GURU you have the perfect tool by hand to present your objects in a more “subjective” and thus authentic way.

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Example: Product presentation

PRODUCT PRESENTATION MADE EASY!

It goes without saying that product presentations which include a video are superior to simple text-based product descriptions and photos. Especially for small- and medium-sized enterprises and even larger corporations the cost-reward relation was, due to the sheer amount of data, a down-side for the video. Producing a video just used to be too expensive! Our myMOVIE.GURU App is changing that for good!

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Example: Quality Management

STANDARDIZED DIGITAL DOCUMENTATION

Starting from the time where a company grows beyond a certain size it is necessary to establish standardized documentation processes. Those provide and ensure high quality standards and improvements of a product or service.

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Example: Video Contest

Example: QuickReporting

A TOOL FOR JOURNALISTS

Quick Reporting is a „crisp“ video reporting format, which enables journalists for the first time, to produce edited and branded videos on the smartphone – independent from time and place.

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Example: video diary

EASY TO USE VIDEO DIARY

We live in the age of video messages. From the private influencer to the board member of large corporations – there is hardly any field, where videos are not used to spread regularly news into the community.

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Example: Recruiting

INBOUND AND OUTBOUND HR

QuickReporting reduces the effort to myMOVIE.GURU makes possible what was for a long time to costly or not even standardized at all: job application in video format. In fact both ways are possible: video application of an interested employee and video presentation of an interesting position.

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myMOVIE.GURU is an innovative video recording app that allows users to use standardized templates to produce branded video content directly on their smartphones.

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