THE 48 SECONDS™ CONCEPT

myMOVIE.GURU relies essentially on video creation templates. These are built in such a way that all the sequences have a predefined length, which adds up to a maximum of 48 seconds. This way we can maximize the probability that the video will be watched and well received by the audience.

There have been standards for all kinds of media before, i.e. the size of postcards or the A4 sheet of paper, but never has there been a temporal standard for videos. myMOVIE.GURU boldly takes a huge step in that direction by introducing the 48 Seconds™ Concept.

There is a lot of information to take in these days. As studies have shown, the average attention span of a video consumer in the age of social media decreases rapidly after 50 seconds. That’s why every MMG template wraps the information it contains up in small but attractive packages of 48 seconds to make sure that it will be well received.

Furthermore, the 48 Seconds™ Concept guarantees the recipient that everything he or she needs to know will be communicated in a digestible timespan. When people see that a video doesn’t take longer than a minute they are much more likely to start watching it in the first place. As much as SMS or Twitter, myMOVIE.GURU isn’t just a technical solution, but a revolutionary format. Endless e-mails or PDFs end up on a to-do list. Due to the compact and attractively packaged information, it’s more likely that the clip will be consumed – no matter what you want to explain.

Our standardized format also limits the size of each clip. Even MMGs filmed in HD won’t be bigger than 50 MB and this way easier to share and transfer.

In case you don’t want to puzzle your head over the sequential order and the ideal length of each step for your use-case, we provide workshops, to work on a template for your use-case together. Don’t hesitate to contact us anytime!

myMOVIE.GURU is an innovative video recording app that allows users to use standardized templates to produce branded video content directly on their smartphones.

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